Media release: New Services Australia Website Simplifying Customer Experience
Senator the Hon Linda Reynolds CSC
The new Services Australia website is making it simpler for customers to navigate Government services online.
Minister for Government Services Senator the Hon Linda Reynolds CSC said the new website is part of the agency’s broader transformation of digital and face-to-face services to make them contemporary and tailored to individual circumstances.
“The new-look website has been designed with the customer experience at heart, as part of our commitment to delivering simpler and more accessible government services for Australians,” Minister Reynolds said.
“Over the past few months, more than 13,000 people across different communities have participated in testing sessions, providing feedback on the website’s look and feel, the new icons, and how easy the information is to understand and navigate.
“The website has been structured around ‘life events’, like raising children, looking for work, or retirement. It’s a digital navigator, with new content to guide customers to information about the services most relevant to the circumstances they’re facing. This approach makes it easier and faster for people to find the information they need, based on their individual circumstances.
“The majority of survey participants said the new site is better than, or as good as the previous website and delivers a much better user experience.”
Minister Reynolds said the new-look Services Australia website aligns with the government’s Digital Economy Strategy to transform government services.
“The last few years have been challenging for many Australians. People are accessing government support digitally more than ever, and this is just one of many changes which will help make that experience simpler,” Minister Reynolds said.
“We’re determined to make it simpler for all Australians to do their business with government, and this new website is a great example of that.”
To see the new website, go to servicesaustralia.gov.au